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KONDO Hiroyuki
Department Tokyo Keizai University , Business Administration Position Professor |
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| Language | Japanese |
| Publication Date | 2018/02/14 |
| Type | Research paper (bulletin of university, research institution) |
| Title | The Effects of Corporate Brands and Customer Reviews on Competition between Individual Brands ― Examination Using Qualitative Comparative Analysis ― |
| Contribution Type | Sole author |
| Journal | The Journal of Tokyo Keizai University |
| Journal Type | Japan |
| Publisher | Tokyo Keizai Academy of Business Administration |
| Volume, Issue, Page | pp.41-57 |
| Total page number | 17 |
| Author and coauthor | Hiroyuki KONDO |
| ISSN | 1348-6411 |