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KONDO Hiroyuki
Department Tokyo Keizai University , Business Administration Position Professor |
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| Language | Japanese |
| Publication Date | 2004/08/25 |
| Type | Research paper (bulletin of university, research institution) |
| Title | "Re-examination of the Nature of Exchange in Marketing Transactions: Implications for the Study of Marketing and Consumer Behavior" |
| Contribution Type | Sole author |
| Journal | Mita Business Review |
| Journal Type | Japan |
| Publisher | The Society of Business and Commerce, Keio University |
| Volume, Issue, Page | pp.129-139 |
| Total page number | 11 |
| Author and coauthor | Hiroyuki KONDO |
| ISSN | 0544-571X |