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KONDO Hiroyuki
Department Tokyo Keizai University , Business Administration Position Professor |
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| Language | Japanese |
| Publication Date | 2022/06/30 |
| Type | Research paper (scientific journal) |
| Peer Review | Peer reviewed |
| Invitation | Invited paper |
| Title | The Effect of Customer Reviews on Product Sales of Strong Brands: A Qualitative Comparative Analysis |
| Contribution Type | Sole author |
| Journal | Japan Marketing Journal |
| Journal Type | Japan |
| Publisher | Japan Marketing Academy |
| Volume, Issue, Page | pp.6-16 |
| Total page number | 11 |
| Author and coauthor | Hiroyuki KONDO |
| DOI | 10.7222/marketing.2022.031 |
| ISSN | 0389-7265/2188-1669 |