ゴトウ ヒサキ   GOTO HISAKI
  五藤 寿樹
   所属   経営学部
   職種   教授
言語種別 英語
発行・発表の年月 2022/11/06
形態種別 研究論文(国際会議プロシーディングス)
査読 査読あり
標題 Study of the Automobile Sales Forecasting Social Listening
執筆形態 共著
掲載誌名 The 22nd Asia Pacific Industrial Engineering and Management Systems Conference Proceedings
掲載区分国外
出版社・発行元 Asia Pacific Industrial Engineering and Management Systems
担当区分 筆頭著者,責任著者
著者・共著者 Hisaki GOTO, Yukiko GOTO
概要 The amount of information created by end-users has become massive; it is often referred to as an ‘information explosion’, and social media is a typical tool for gathering that information. We gathered and analyzed tweets related to automobiles in Japan , attempting to create a formula to forecast future automobile sales through content posted on Twitter. We found that forecasting the sale of automobiles is possible when the number of tweets for a model is large, which indicates that social media can be beneficial as alternative data to forecast product sales.