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ヤマモト マサヒデ
Yamamoto Masahide
山本 真嗣 所属 外国語学部 職種 教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2015/10 |
| 形態種別 | 研究論文（学術雑誌） |
| 標題 | A Study on Effectiveness of Search Keyword Advertising to Attract Tourists Online |
| 執筆形態 | 単著 |
| 掲載誌名 | 名古屋学院大学論集 社会科学篇 |
| 掲載区分 | 国内 |
| 巻・号・頁 | 第52巻(第2号),pp.167-175 |
| 概要 | Regional tourism is currently receiving a great deal of attention, but the methodology for effectively attracting visitors is still developing. To effectively attract tourists, several factors that affect travelers’ destination decisions must be examined. In this study, I conducted a survey on attracting tourists online and measured the effect. I displayed ads on search results of keywords related to regional tourism, such as“ tourism Noto,”“ Noto tourism,” and“ Nanao tourism,” and used these ads to attract participants. First, I developed a Web site to introduce tourism and gourmet information about the Noto region. Then I measured the percentage of visitors who visited a download (PDF brochure) site through the keyword advertising described above. The keyword advertising was classified into two categories, and the relative cost-effectiveness of each category was examined through a comparison. |