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スギウラ レイコ
Sugiura Reiko
杉浦 礼子 所属 経営学部 職種 教授 |
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| 言語種別 | 日本語 |
| 発行・発表の年月 | 2011/10 |
| 形態種別 | 研究発表ペーパー・要旨（国際会議） |
| 標題 | Consideration of Tea Industrial Marketing by Product Innovation |
| 執筆形態 | 共著 |
| 掲載誌名 | 『International Workshop on Regional Innovation』 |
| 掲載区分 | 国内 |
| 出版社・発行元 | 地域イノベーション学会 |
| 巻・号・頁 | IWRIS2011,13-16頁 |
| 担当区分 | 筆頭著者 |
| 概要 | We focused on the fact that when the cultivation of tea plants is abandoned, they begin reproductive growth and produce large quantities of seeds. By using these seeds, an untapped resource, in product innovation marketing, our ultimate goal is to position tea seeds as a local resource for generating income for the tea industry and the region. As a first step in this process, this report investigates the potential for developing oil extracted from tea seeds for use in food products, and explores possible directions for moving forward in the future. |